Privacy policy

Privacy & Cookie Policy

Last updated: 04/11/2026

1. Who we are

Martech Air Suspensions is a trading name of Martech Engineering Solutions Ltd. In this policy, “we”, “us” and “our” mean that company. We are the controller of personal information we use to operate our business, fulfil orders and support customers, except where another organisation acts as a separate controller as explained below.

This notice explains how we use information when you visit our website, place an order, use our kit finder, contact us or send vehicle details and photographs. We serve customers in the United Kingdom, including Northern Ireland, the Channel Islands and the Republic of Ireland. Applicable data protection laws may include the UK GDPR, Data Protection Act 2018, UK electronic communications rules, EU GDPR and relevant local laws.

Privacy contact:
Martech Engineering Solutions Ltd, trading as Martech Air Suspensions
Unit 4A North, Cowbridge Business Park, Boston Road, PE22 7DJ, United Kingdom
Email: info@martech-airsuspensions.co.uk
Telephone: 01205 580008

2. Information we collect

  • Contact and account information: your name, billing and delivery addresses, email address, telephone number and account information you provide.
  • Order and transaction information: products and options selected, order history, payment status and references, delivery details, refunds and returns. Payment providers process payment credentials under their own arrangements; please do not send card details through email or chat.
  • Vehicle and fitment information: make, model, year, drivetrain, chassis and rear wheel configuration, handbrake type, measurements, registration or VIN where supplied and needed, and photographs you provide.
  • Communications: emails, Shopify Inbox messages, enquiries, complaints and warranty or installation-support information.
  • Website and advertising information: IP address, browser and device information, identifiers, referring pages, pages viewed and interactions such as product views, basket activity and purchases, subject to the consent choices described below.
  • Privacy preferences: cookie choices, any marketing permissions and records needed to respect objections or other rights requests.

Information stored in Shopify is still personal information held for our business, even where we do not keep a separate customer spreadsheet. Identifiers such as IP addresses and cookie IDs can also be personal information.

We obtain information directly from you, from your use of our website and from service providers involved in payments, delivery, fraud prevention, analytics and advertising. The services and purposes are explained below.

3. Why we use information and our lawful bases

  • Orders, delivery, returns and requested fitment advice: to perform our contract with you or take steps you request before entering a contract.
  • Tax, accounting and legally required records: to meet our legal obligations.
  • Customer support, business administration, security, fraud prevention and legal claims: our legitimate interests in running and protecting our business and assisting customers, where those interests are not overridden by your rights. Some support is also necessary to perform our contract or comply with law.
  • Optional analytics, advertising tracking and personalisation: your consent for our use of these technologies and associated personal information. Strictly necessary functions use the contractual or legitimate-interest basis relevant to their purpose.
  • Any promotional email or text messages: your consent, or our legitimate interests where the lawful existing-customer “soft opt-in” applies. We only use that exception for our own similar products or services where we obtained your details during a sale or negotiation and offered an opt-out both when collecting them and in every message.

We assess legitimate-interest processing against its impact on you. You can ask us for further information or object. Providing order and delivery details is necessary for us to supply your purchase; without them we may be unable to fulfil it. Optional tracking or promotional consent is not a condition of buying from us.

4. Vehicle photographs and fitment enquiries

We use vehicle information and photos to identify a suitable kit, check installation requirements and provide support. 

5. Shopify and Shopify Network Intelligence

Our online store is hosted by Shopify, which processes customer information to operate the store and provide commerce services. We also have Shopify Network Intelligence enabled. For its Enhanced Services, Shopify can use information about interactions with our store together with interactions with other merchants and Shopify to personalise experiences, improve services, understand advertising performance and provide more relevant advertising, subject to applicable permissions.

Information about your activity is shared with Shopify and relevant third parties, including providers in other countries. Shopify acts on our behalf for some processing and as a separate controller for certain services described in its own notice. Advertising uses that require consent are subject to your choices, which you may withdraw.

Read the Shopify Consumer Privacy Policy. You can exercise relevant rights, withdraw consent or object to certain Shopify processing through the Shopify privacy portal. You can also contact us about information processed for our store.

6. Google Analytics, Google Ads, Meta Pixel and Shopify Inbox

  • Google Analytics: helps us understand visits and website interactions so we can improve the store. Information may include device identifiers, pages visited, approximate location and interaction events. Optional analytics is subject to your consent.
  • Google Ads: helps us measure advertising results and, where enabled and consented to, show relevant advertising. Advertising identifiers and events such as a visit or purchase may be shared with Google.
  • Meta Pixel: helps measure advertising results and, with consent, support relevant advertising on Meta services such as Facebook and Instagram. Meta may receive device/browser information, identifiers and website events and associate them with information it already holds.
  • Shopify Inbox: enables you to contact us through website chat. We use your messages, supplied contact details and relevant order or interaction information to respond and provide support. Please do not include sensitive information that is unnecessary for your enquiry.

Providers may process information as our service providers and/or for their own purposes under their terms and privacy notices. See how Google uses information from partner sites, the Meta Privacy Policy and Shopify's notice above.

Advertising tools can group visitors by interests or behaviour to select or measure advertising. You can refuse or withdraw advertising consent. If you believe an automated fraud or other assessment has affected an order or your rights, contact us to request an explanation and human review where applicable. Payment providers may separately apply their own decision-making processes.

7. Who else receives information

We share relevant information with payment providers, delivery and fulfilment providers, IT and communications providers, professional advisers, and authorities where required by law. For example, a courier needs delivery details, and an accountant may need transaction records. Information may also be disclosed where necessary to establish or defend legal claims or in connection with a genuine business transfer, subject to appropriate protections.

We limit sharing to the relevant purpose and use appropriate contractual arrangements. Providers acting solely on our instructions must protect the information and use it for the agreed services. Separate controllers are responsible for their own processing. We do not treat the use of a provider as removing our own data protection responsibilities.

8. Cookies, pixels and similar technologies

We use cookies and similar technologies, including pixels, to support the store and the services described above. These technologies can collect personal information; analytics is not necessarily anonymous.

  • Strictly necessary: functions such as operating your basket, checkout, security and storing privacy choices. These do not require cookie consent where the applicable legal exemption is met.
  • Optional analytics: measuring how visitors use our website, including Google Analytics.
  • Optional advertising and personalisation: advertising measurement, audience creation and relevant ads using services such as Google Ads, Meta Pixel and Shopify Enhanced Services.

Our policy is to obtain consent before activating optional analytics and advertising technologies. You can accept or reject optional categories and change or withdraw your choices using the website's cookie settings control. Refusing optional cookies does not prevent you from purchasing. Continuing to browse is not consent.

Browser settings can also remove or block cookies, although blocking essential cookies may affect checkout or account functions. You may need to set preferences separately on different browsers or devices. Withdrawing consent does not affect the lawfulness of earlier processing.

9. International processing

Our providers operate internationally. Information may be processed outside your country, including in the UK, EEA, Canada and United States, depending on the provider and service. Selling only to selected markets does not mean all information stays within those markets.

Where international-transfer rules apply, transfers must be supported by an applicable adequacy decision or appropriate safeguards, such as approved contractual clauses and the UK Addendum or International Data Transfer Agreement as appropriate, together with required assessments and supplementary measures. We assess the arrangements relevant to the recipient and transfer rather than assuming all overseas locations provide equivalent protection.

Contact us for details of the destinations and safeguards applicable to your information, including how to obtain a copy of relevant safeguards, subject to necessary redactions.

10. How long we keep information

We retain information only for as long as needed for its purpose, legal requirements and the establishment or defence of claims. Storage in Shopify or another provider does not remove this obligation.

  • Order and accounting records: relevant tax and accounting records are normally retained for six years from the end of the company financial year they relate to, or longer where required for an investigation or another legal reason. This does not mean every customer photo or chat needs the same retention period.
  • Routine enquiries without an order: normally up to 12 months after the enquiry is resolved, unless a continuing issue justifies longer retention.
  • Fitment photos: normally deleted within three months after the fitment enquiry or installation-support matter is resolved, unless needed for an ongoing warranty issue, complaint or claim. Where longer retention is necessary, we retain only relevant material and review that need.
  • Order-related support, returns and warranty records: for the period needed to resolve the matter, administer applicable rights and address potential claims, taking account of the nature of the issue and relevant legal time limits.
  • Cookie, analytics and advertising information: for the durations specified in our cookie information and the relevant service settings, subject to consent withdrawal, deletion rights and justified retention of consent evidence.
  • Preference and rights-request records: limited information for as long as reasonably needed to demonstrate compliance and respect your choices, including suppression records to avoid contacting someone who has opted out.

When information is no longer needed, we delete it or irreversibly anonymise it. Information awaiting deletion from backups is protected and is not put back into ordinary use. Some providers retain information as separate controllers under their own policies.

11. Your choices and rights

Depending on the applicable law and circumstances, you may ask us to access your personal information, correct inaccuracies, erase information, restrict its use or provide a portable copy. You may object to processing based on legitimate interests and to direct marketing, including related profiling. You can withdraw consent at any time without affecting earlier lawful processing.

Rights are not absolute. For example, a deletion request may not require removal of records we must keep for tax or legal claims. Where a right does not apply, we will explain why. Contact us using the details above; we may need proportionate information to verify your identity. We normally respond within one month and will explain any lawful extension or other applicable timing rule. Requests are normally free of charge.

You may unsubscribe from promotional messages using the supplied link or by contacting us. This does not stop necessary order or service communications. For Shopify's separate processing, its privacy portal is also available.

12. Complaints

Please contact us if you are concerned about our use of your information. You do not have to contact us before approaching a relevant data protection authority.

In the UK, including Northern Ireland, you can complain to the Information Commissioner's Office. In the Republic of Ireland, you can contact the Data Protection Commission. Channel Islands customers may contact their relevant local data protection authority. Where EU GDPR applies, you may also complain to the supervisory authority in the country of your habitual residence, workplace or the alleged infringement.

13. Security and policy changes

We use appropriate technical and organisational measures to protect personal information and restrict access to those who need it for their work. No online service can guarantee absolute security.

We may update this notice when our services, practices or legal obligations change. We will show the updated date and provide further notice where required. A change to this policy, or your continued use of the website, does not by itself provide consent for a new use of your information.